As a new brand, Fougère needed more than just an attractive website. They needed:
- A sleek, Mobile-First Store front built on Shopify.
- Seamless Navigation for users exploring multiple product variants.
- High-Converting product pages with clear descriptions and sizing info.
Building a Modern, High-Converting Website for a Niche Perfume Startup
Fougère Fragrance approached Kashtag Media with a bold vision to bring premium niche perfumes to everyday users through smaller, affordable decant sizes — making luxury fragrance accessible without compromising on sophistication.
Our role was to translate this vision into a compelling digital experience — one that could INFORM, ATTRACT & CONVERT.
The goal was to ensure that the website not only looked credible but worked efficiently to support organic and paid traffic from day one.
We started by understanding the core customer —fragrance lovers who are curious, detail-oriented, and make decisions based on scent notes, price, and trust.
- Custom Shopify theme setup tailored to a Luxury Product feel.
- Decant size variations organized in a way that’s easy to explore and choose.
- Mobile-first design with minimal load time and crisp UI elements.
- Clean homepage layout with a strong brand narrative and featured collections.
- Optimized Product Filters so customers can shop by category, size, or fragrance type.
The Fougère Fragrance website now serves as a strong foundation for growth — offering a premium brand experience, seamless shopping journey, and easy store management.
Since the Launch:
- The store has started generating organic interest Product through direct traffic and social media visibility.
- The founder has successfully listed and managed products independently.
- The site has supported early word-of-mouth traction and product inquiries — even before formal marketing began.
We believe the best proof of our work is how our clients feel about the journey. Here’s what they’ve shared about working with us.