Misalignment between ad spend and actual revenue
Unsegmented Performance Max campaigns
Wasted budget due to irrelevant traffic
Google Ads reporting €0 in purchase value despite €102,979 in Shopify net sales
Complex buyer journey not matched with strategic targeting
How We Scaled Revenue by 78% and Tripled ROAS for a B2B Brand in Just 45 Days
About the Client
Tiptop Einrichtung is a Germany-based B2B e-commerce company specializing in high-end furniture for salons, spas, and beauty businesses. Despite consistent ad investment, they struggled to translate traffic into measurable revenue growth due to poor tracking and unoptimized campaigns.
Our Strategy
We rebuilt their digital strategy around transparency, segmentation, and efficiency.
- Full conversion tracking overhaul (GA4 + Shopify)
- Campaign restructuring by product type and customer intent
- Performance Max reconfiguration with tighter audience signals
- Click share improvement via smarter copy and creative
- Budget redistribution across high-return categories
Shopify (Before)
Google Ads (Before)
Shopify (After)
Google Ads (After)
What These Numbers Mean
Net Sales shows revenue growth after optimization.
Google Ads Cost decreased while performance improved.
Ads Conversion Value indicates higher returns from ads.
ROAS shows efficiency — more return per € spent.
Shopify Orders reflects increased customer purchases.
- Accurate tracking is the foundation of smart scaling
- Segmentation leads to better lead quality and order value
- Profitability isn’t about spending more — it’s about spending right
- B2B growth requires precision across the full sales funnel
We believe the best proof of our work is how our clients feel about the journey. Here’s what they’ve shared about working with us.