🧩 About the Client
Tiptop Einrichtung is a Germany-based B2B e-commerce company specializing in high-end furniture for salons, spas, and beauty businesses. Despite consistent ad investment, they struggled to translate traffic into measurable revenue growth due to poor tracking and unoptimized campaigns.
🚨 The Challenge
- Complex buyer journey not matched with strategic targeting
- Misalignment between ad spend and actual revenue
- Google Ads reporting €0 in purchase value despite €102,979 in Shopify net sales
- Unsegmented Performance Max campaigns
- Wasted budget due to irrelevant traffic
🧠 Our Strategy
We rebuilt their digital strategy around transparency, segmentation, and efficiency.
Key actions:
- Full conversion tracking overhaul (GA4 + Shopify)
- Campaign restructuring by product type and customer intent
- Performance Max reconfiguration with tighter audience signals
- Click share improvement via smarter copy and creative
📈 The Results (45 Days)
| Metric | Before (Dec 20 – Feb 8) | After (Feb 9 – Mar 31) | % Change |
| Net Sales (Shopify) | €102,979.13 | €183,905.62 | +78.5% |
| Google Ads Cost | €12,841.46 | €11,635.67 | -9.4% |
| Ads Conversion Value | €55,054.53 | €167,540.29 | +204% |
| ROAS | 4.29 | 14.40 | +235% |
| Shopify Orders | 115 | 140 | +21.7% |
🔍 Key Takeaways
- Accurate tracking is the foundation of smart scaling
- Segmentation leads to better lead quality and order value
- Profitability isn’t about spending more — it’s about spending right
- B2B growth requires precision across the full sales funnel
🧠 From Kashtag Media
“With B2B campaigns, clarity beats complexity. Once we got the data flowing correctly and matched the campaigns to buyer intent, the results followed quickly.”
— Kashtag Media Strategy Team
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